Problem: How can Spylt be positioned as the go-to drink for college students?
The "Spot Your Lifts and Lectures" campaign by Spylt is all about giving college students the energy they need to do it all. It’s like being on the "juice" but instead, you’re on the "milk"—the good stuff that fuels both workouts and studies. Spylt, the caffeinated protein milk, is packed with everything they need so they can tackle the overwhelming college life without missing a beat. It’s the perfect drink to spot them through those tough days, keeping them focused and energized, no matter what’s on their plate.