Problem: How can Chirp transform the pain relief industry—typically seen as dull and clinical—into something entertaining and relatable?

The"We Don’t Do Pain" campaign introduces Aches, the ultimate villain in the battle for relief. Aches is the embodiment of discomfort—persistent, nagging, and always in the way. But Chirp isn’t backing down. With innovative recovery tools designed to target pain head-on, this campaign positions Chirp as the hero people need. Say goodbye to pain and hello to comfort—because we don’t do pain at Chirp. Aches may be relentless, but so are we.

COMING SOON…

Aches Character Ideas

• Aches as the customer support chat on Chirp website

• Unhinged twitter account (like Wendy’s)

• Aches stitches and comments on Instagram making fun of painful videos

• Making fun of other pain relief companies and pseudo rituals