Problem: How can Skillco market its educational skill-based tool in a way that stands out and captures the attention of students, without getting tuned out by the overwhelming amount of similar content?

Skillco’s latest campaign flips the script on how college students think about success. With vibrant cartoons, bold colors, and a badass astronaut jamming on a guitar, "Talent Over Titles" speaks to the heart of what really matters—skills, not labels. This campaign shows that real talent speaks louder than a title ever could, encouraging students to showcase their unique skills in creative, non-traditional ways. Skillco is here to help you build a resume that actually represents who you are and what you can do, not just the degree you hold.