Problem: How can Evolve Nation stand out from other athletic clothing brands by emotionally connecting with their audience through the unique stories told by their "Sport" and "Breeze" collections, creating a deeper, more personal brand experience?
2022 Sport campaign
The Sport drop by EVLV invites you to step out of your comfort zone and dive into adventure. With the spirit of exploration in mind, this collection encourages you to chase new experiences, push your limits, and embrace the thrill of the unknown. Whether you're scaling mountains or just soaking up the sun, Sport is all about getting outside, staying active, and making every moment count. It's more than gear—it's a call to live fully, try something new, and make this summer unforgettable.
2023 Breeze Campaign
The Breeze drop by EVLV is all about embracing the transition from winter’s chill to the fresh warmth of spring. Released just as the season shifts, this collection tells the story of feeling the breeze on your skin, breathing in the new air, and knowing that after the cold, brighter days are ahead. It’s a reminder that the tough moments don’t last, and the season of change is here, bringing with it a sense of renewal and hope. With Breeze, it’s not just about what you wear—it’s about embracing the feeling of fresh starts and the promise that everything will be okay.
