Problem: How can Rise Bar differentiate itself from other protein bars?
The "What's in Your Bar?" campaign for Rise Bar takes a bold stance by flipping the narrative. While most protein bars boast about being clean and pure, we’re showing our authenticity by getting a little dirty. With only three ingredients and “packing” protein, Rise Bar is unapologetically straightforward with a playful, sexy twist. Embracing innuendos by edging the line of dirty while still keeping it “clean”, Rise Bar becomes the dirtiest clean protein bar you’ll ever taste.
Publicity Stunts
Rise Bar swipes left on the fake, filtered world of dating apps, where everyone’s trying too hard to look perfect—just like the protein bar industry. By creating a Tinder profile, we’re cutting through the noise with raw, unapologetic honesty. No filters, no fluff, just pure protein, packing more than your ex ever could.
